SXSW
SXSW
SXSW Concept Branding
Mock branding series for the South by Southwest Music Festival in 2021, based on artists from previous years festivals.
An artist poster series, timetable schedule poster, and a redesigned festival app.
PROJECT SUMMARY
These projects were apart of a multidisciplinary series assignment that was based on the current branding for South by Southwest. Though I had never heard of this festival prior to working on this project, I was familiar with some of the artists attending (or had attended). After completing a majority of my foundations courses, this project was the first assignment that I would say marked the beginning of my design studies.
SKILLS
Information Architecture
Type As Image
UX/UI
COURSE
Typography I
Yvette Perullo, MassArt 2020
Timetable Poster
With the amount of artists attending the festival, this was my take on how to organize all of the information in a unique way.
Festival App
My take on redesigning the existing SXSW app consisted of digitizing the current timetable, whilst also creating a space to allow for users to meet/interact with people that are also attending the festival.
