WE DON'T SAY "I LOVE YOU"

WE DON'T SAY "I LOVE YOU"

We Don’t Say “I Love You” Senior Degree Thesis

Love is all around—and it might just be right under our noses.

An exploration of how food is a form of love, as well as a portal to memory.

RESEARCHABLE QUESTION

How can food be experienced as a form of a sixth love language in a way that explores cultural identity through design?

PROPOSED SOLUTION

An experience involving the five senses to elicit an emotional reaction; whether that be sadness, happiness, nostalgia, longing, or however love makes you feel. Communicating the idea of food as a form of love within a personal film, whilst also exploring other ways of embodying visual expression of this topic outside the confinements of a screen.

SKILLS

Design System
Concept Development
Information Architecture
Photo & Video
Presentation
Print & Binding

COURSE

Degree Project
Joe Quackenbush, MassArt 2023

PROCESS BOOK PDF
FIGMA FILE

Trailer

Teaser created and uploaded one month prior to the presentation.

Full Film

Core-core style video that encapsulates ideas of food as a love language alongside the Asian-American experience.

PROJECT STATEMENT:

Context. Expressing love to someone can be the simplest or most difficult task, considering what your love language is. The 5 love languages: Physical Touch, Acts of Service, Words of Affirmation, Quality Time, and Gift Giving, are all ways of giving or receiving love. But what if there was one more? One that touched upon every existing love language, but was also a form of its own? Love is being awoken by the smell of savory spices. Love is running downstairs before you can brush your teeth. Love is seeing baskets of greens and a giant pot of soup. Love is preparing, serving, sharing. Love is all around—and it might just be right under our noses.

Intent. As a growing artist, I have explored various media across my lifetime. Though a dynamic thinker, I gravitate towards static media as a graphic designer. With this degree project, I would like to communicate the idea of food as a form of love within a personal film, whilst also exploring other ways of embodying visual expression of this topic outside the confinements of a screen.

Audience. Being one with my culture has always been a topic that I feel was always well received, but the thought of creating a piece strictly about my heritage felt lackluster to me. I grew up in a majority Southeast Asian city, where being Asian wasn’t glorified or fetishized the way it is in other parts of the world. Two years ago I had the opportunity to create a photo series called “Cut Fruit”, where I photographed the hands of my grandmother, mother, and myself all cutting fruits with different techniques. I enjoyed going deep into the meaning of “Asian Love Languages”, and hoped to push this idea with my degree project. However, with the way my peers of different cultural backgrounds could relate to this piece, I began to question the intent of my exclusivity. The 5 love languages can be exclusive, but love as a whole has no such boundaries. This is represented within nature’s universal language: food. No matter what background you came from, food can be a portal to a cherished memory. This piece is for those who have love to give, who want love to be received, and for those who love “love”.

Full Symposium Presentation Below

Previous
Previous

bose art direction co-op

Next
Next

zyme dietary needs app